There are a number of brands associated with the worlds of travel and tourism that greatly influence the industry, so with an influx of money and structural change in within the company, it interesting to explore this trending story. Small Luxury Hotels of the World™ (SLH) is one of the leading brands today regarding small, exclusive, and independently-owned hotels around the world. Now, making headlines, they have recently confirmed a new structure for the company that only looks to further enhance and grow this evolving brand. This restructure allows for a £12 million investment over the next five years into the luxury brand by the owners of the management company, and makes member hotels shareholders in Small Luxury Hotels of the World Limited.
Previously operated as a mutual company, the restructure was voted for on April 4, 2016 by 100% of the hotels who voted. The corresponding investment will enable CEO Filip Boyen to drive the brand forward in today’s increasingly competitive landscape to execute large scale initiatives laid out in SLH’s ambitious five-year plan.
Filip Boyen, CEO, Small Luxury Hotels of The World comments said, “This restructure comes as fantastic news to Small Luxury Hotels of The World and its members. We’ve already made great strides with our strategic plan by investing in our most expensive brand campaign to the tune of $1 million. The £12 million investment will enable us to further drive our newly improved quality assurance program; refresh our loyalty offering, and advance our technology and distribution systems. The future is optimistic for SLH, and with this in place we will be better placed to provide a quality service to our member hotels, guests and the travel trade”.
The Methodology of Small Luxury Hotels of the World™
The brand simply doesn’t believe bigger is better, but instead that small hotels offer a unique personal touch that leaves a lasting impression. The SLH team seeks out the little gems that offer genuine, one-of-a-kind experiences – it could be lashings of luxury at a palatial mansion or barefoot bliss on a desert island. You could crave the bright lights of the big city, or long for star-lit nights at a remote resort. Bring your wish list and they’ll more-than-likely be able to provide you with a list of hotels that tick all the boxes, and then some.
Every one of their 520 small, independent hotels have one thing in common: excellence. They’ve carefully selected each of the hotels to celebrate their individual quirks and characters, and they ensure that they’re all of a consistently high standard. Never settling for mediocre, they don’t aim to simply settle for average. They understand the importance of being independently minded, so they continue to seek out independently-spirited hotels that cater to their guests.
As a result of the restructure, the management company now jointly owns SLH with the hotels. SLH celebrated its 25th anniversary in 2015, and has grown from a collection of 70 hotels in 11 countries to over 520 hotels in more than 80 countries. This year a record 21 new hotels have been added to its portfolio including Keemala in Phuket and Althoff Villa Belrose in Saint –Tropez.