It has been a rather slow evolution, but spas are becoming more and more accommodating to men. It is true, we guys enjoy going to the spa too, and we appreciate all of the luxury spas that are now making it more enjoyable to treat ourselves to a little spa-time. A growing number of men are venturing into spas, and Beverly Hills is a great example with so many of the spas now creating customized, unique treatments for its male clientele. So, for the guys who are regulars at the luxury spas, and for those who are spa-curious, here is your opportunity to visit these exceptional luxury spas for a treatment (or two) that has been designed just for us.
Synonymous with Hollywood glamour, Beverly Hills enjoys an international reputation as the home and playground of A-list movie stars. The city is not only known worldwide for its grand mansions and chic shops along Rodeo Drive, but also for its multitude of art and architecture, spas and salons, and exceptional walkability. Debra Koerner, co-founder of Well Would Group, a spa consultancy firm, has seen the increase as well, noting: “Men are becoming more open to the spa experience because they recognize the value of taking better care of themselves.”
“The 2016 U.S. Spa Industry Study showed that 77 percent of all resort/hotel spas offer male specific packages,” says Lynne McNeese, President of the International Spa Association. “The number one reason they visit spas is to reduce stress. They’re looking for a place to relax and escape their day-to-day lives.”
Beverly Hills boasts a higher concentration of extravagant spas than anywhere else in Southern California and men have a variety of spa experiences to choose from, including, and not limited to these spa getaways… for a weekend, or just an afternoon.
Spa Montage at Montage Beverly Hills is proud to offer unique treatments designed to restore and rejuvenate the mind and body. Ranging from short treatments for those who need a quick fix, to more luxurious and extensive care packages, the spa provides a range of options. Male clients can enjoy combination treatments such as the Gentlemen’s Ultimate Escape that includes a 60-minute customized Gentlemen’s Facial and a 60-minute massage that targets sore muscles.
Aqua Star Babor Beauty Spa at The Beverly Hilton offers two treatments particularly suited to men, tailored to the specifics of male skin and their daily ritual — the Vital Active Boosting Facial offers cleansing, clarifying and boosting energy; and the Vital Active Relaxing Back Massage loosens tight muscles while increasing blood circulation. Both are sure to provide liveliness and enhanced energy. The treatments are guaranteed to revive even the most tired of bodies as well as refine, exfoliate and purify men’s skin.
La Prairie Spa at Waldorf Astoria Beverly Hills has just opened this summer, and they have designed an extensive menu that offers treatments that are customizable for all. They have found that popular treatments like the Waldorf Astoria Massage, which comes with a choice of customized aromatherapy oils and finishes with the sounds of Tibetan chimes, and the Swiss Cellular Anti-Aging Facial, designed to plump the appearance of fine lines, are especially well-tailored, and well-received by their male guests.
The Spa at Beverly Wilshire has seen an interesting evolution in spa preference from men over the last several years. Having moved away from sports or hot stone massages, they are now seeing men come in for treatments that are specifically crafted for anti-aging. Many of the male regulars visit the spa for a Custom Contour or Natural Time Reversal Facial – and like all of the treatments here, they are further customized to the individual.
“Our spa menu does feature a section for men, which has been designed for those who may be less familiar with the spa experience, and looking to dip their toes in the water,” says Vivian Henein, Director of The Spa at Beverly Wilshire, A Four Season Hotel.
The Spa on Rodeo has a partnership with the Luxe Rodeo Drive Hotel that provides ways to turn the clock backward and offer rejuvenation to guests. The spa offers facial skin treatments, massages and manicure-pedicure combinations for men. The Revival Treatment is a powerful age-management facial that incorporates enzyme blends sure to strengthen and revive all skin types.