Established in 2012, World Whisky Day is growing in popularity each year. Though many don’t recognize the name that’s behind so many of their favorite spirits, beer and wine, Diageo is a powerhouse in the world of alcoholic beverages and the world’s leading premium drinks business. May 21 is World Whisky Day, and Diageo has something up their sleeve this year. They are the leader in Scotch Whisky and sell over 33 million cases each year, and are championing Scotch on World Whisky Day. Scotch fans everywhere are invited to showcase their passion through Diageo’s #LoveScotch platform, which celebrates all that provides the unique flavors, character and personality to their favorite Scotch.
Scotch continues to be one of the world’s favorite whisky, with 95 million cases sold across 256 countries. Made the same way for over five hundred years in distilleries small and large, the length and breadth of Scotland. Scotch is the pinnacle of quality – loved in every corner of the globe. Today JOHNNIE WALKER™, is enjoyed in over 180 countries and nearly 18 million cases are sold annually, making it the most popular Scotch in the world.
“We live in exciting times for the Scotch whisky category,” said Ivan Menezes, Diageo’s Chief Executive. “Whether it’s served as an Old Fashioned in South Africa or as a Manhattan in New York, the continuing success of Scotch is built on its quality, integrity, and authenticity and we are confident that Scotch will continue to be the world’s favorite whisky for many years to come.”
Around the world, consumers enjoy Scotch in many different ways. In Europe it’s served neat, while in South America it’s enjoyed with Coconut Water and in the Caribbean with tropical juices. In the United States it’s enjoyed with Cola or as part of a cocktail, while in parts of Asia it’s enjoyed with green tea.
“From single grain whisky, to blended Scotch the unrivaled range of tastes, textures and flavors make Scotch a versatile and exciting spirit with truly global appeal,” saidDr Nick Morgan, Diageo’s Global Head of Whisky Outreach. “Created by generations of craftsmen and women throughout Scotland and supported by cutting-edge scientific research, hundreds of years of experience and knowledge go into every single drop of Scotch we make.”
So whether it’s in honor of the talented men and women who craft Scotch or the liquid itself, raise a glass and toast the world’s favorite whisky this World Whisky Day. #LoveScotch is about empowering people to express their passion, embolden existing ambassadors and inspire those who are new to whisky, creating a movement across the globe for people to share this love and passion they have for Scotch. Enjoy the day, and as always, please drink responsibly!