It’s always refreshing to see just how many of the hotels come together to support great causes each year. One of these leading causes occurs each October, when they come together to support Breast Cancer Awareness Month. Several favorites include pink-themed drinks, afternoon teas, desserts, flowers and more that hotels across the globe create to provide ways for their guests to enjoy the best the hotels have to offer, while also supporting a great cause. Fortunately, many hotels of all sizes are eager to get involved; making it easier than ever for more guests to get involved. The Peninsula Hotels continue to lead the way by showcasing how a global hotel brand can be supportive internally, while also encouraging millions more to get involved. Join the effort on social media using: #PenInPink #ArtOfPink
2015 is the fifth anniversary of the annual Peninsula In Pink campaign, and this year has become recognized as the Art of Pink. Pink is a color of compassion and inspiration, and The Peninsula Hotels continue to prove this is truer than ever before. Bringing the hotel’s dedication to support global innovative arts initiatives together with the ongoing support of Breast Cancer Awareness Month, each hotel will be exhibiting exclusive pink-inspired pieces of artwork. After the exhibitions, these pink masterpieces will be auctioned with the proceeds going to the selected breast cancer charity partners. In traditional Peninsula fashion, the hotel facades are artfully illuminated in pink, flowers throughout the properties have a pink hue to them, staff wears a special pink ribbon pin, and the delicious pink additions to afternoon tea, drinks and the regular menu.
AFTERNOON TEA:
While there are a number of great food and drink options offered by The Peninsula Hotels during the month of October to further support Breast Cancer Awareness Month, a favorite is the fabulous afternoon tea selections that never disappoint even the most discerning of afternoon tea connoisseurs. During October, guests at The Lobby of each hotel will have the pleasure of savoring a creatively themed Art of Pink Peninsula Afternoon Tea that is finished off beautifully with rosé wines and Champagnes.
At each hotel, the inventive pastry chefs add their own delicious twist to the rose-tinted Afternoon Tea selection. This year’s pink delights include strawberry tomato panna cotta at The Peninsula New York, pink eclairs at The Peninsula Shanghai and sakura macarons at The Peninsula Tokyo, while guests at The Peninsula Bangkok can savor white truffle egg mimosa with cucumber on a pink baguette. Additionally, always a personal favorite, The Peninsula Chicago even has one special day (October 9) where they include a dash of fashion by presenting Pink Afternoon Tea Fashion with Saks Fifth Avenue on Michigan Avenue.
SUPPORTING LOCAL CHARITIES: 
As a company that thinks globally but acts locally, The Peninsula Hotels will again donate a percentage of all proceeds raised in October from the campaign to local breast cancer charity partners. Beyond the creation of pink-inspired afternoon teas, cocktails, dining and spa promotions and special events, each hotel also donates a portion of these proceeds to local breast cancer organizations. Get to know each of these local charities below:
Hong Kong: The Hong Kong Hereditary Breast Cancer Family Registry
Established in 2007, this non-government charity organization is dedicated to providing access to genetic screening and consultation for underprivileged, high-risk breast cancer patients and their families in Hong Kong.
China (Shanghai & Beijing): China Breast Cancer Foundation (CBCF)
A non-profit organization dedicated to improving the quality of life of Chinese women battling breast cancer by providing financial assistance for patients in need. With a mission to reduce breast cancer mortality rates, CBCF also promotes breast cancer awareness, supports early diagnosis and funds breast cancer research.
Tokyo: Keep A Breast Japan
Following their mantra of “art, education, awareness and action”, Keep A Breast Japan is a non-profit organization that looks forward. Through programs that educate young women about breast cancer prevention, early detection and cancer-causing toxins in our everyday environment, Keep A Breast hopes to eradicate breast cancer in future generations.
Tokyo: Japan Association of Breast Cancer Screening
Early detection is crucial in combating breast cancer, but mammograms can be costly and are therefore avoided by many women. The Japan Association of Breast Cancer Screening makes screening accessible to women in Japan at a very reasonable cost, giving them a chance to fight the disease with early treatment.
New York: SHARE
SHARE is a nationwide community that offers support, information and the benefit of experience to women diagnosed with breast and ovarian cancers and their caregivers. Their services include a helpline staffed by peers, support groups, and seminars on both the treatment of cancer and living with the disease.
Beverly Hills: Making Strides Against Breast Cancer (The American Cancer Society)
The American Cancer Society has been saving lives for over 100 years and its nationwide movement, Making Strides Against Breast Cancer, unites people to fight against breast cancer with groundbreaking research, 24/7 support and access to potentially life-saving mammograms for women all over America.
Chicago: Lynn Sage Cancer Research Foundation
A group of 17 friends founded the Lynn Sage Cancer Research Foundation in memory of Lynn Sage, who endured a six-year battle with breast cancer before sadly passing in 1985 at just 39 years old. Working in partnership with Chicago’s Northwestern Memorial Hospital and the Robert H. Lurie Cancer Center of Northwestern University, LSCRF has raised more than US$29 million for breast cancer research.
Chicago: Bright Pink
Bright Pink is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women. Through dynamic programs and services, community outreach initiatives and strategic partnerships, Bright Pink enlightens and empowers thousands of women to be smart about breast cancer prevention.
Paris: Fondation ARC
Founded in 1962, Fondation ARC is France’s leading charity dedicated to cancer research with hopes to cure two out of three cancers in the next decade. Fondation ARC will host the Triathlon des Roses in October to kick off Breast Cancer Awareness Month – bringing people together to raise funds for breast cancer research and resources, while promoting physical activity as a means of cancer prevention. Employees at The Peninsula Paris have created a team to participate in this event.
Bangkok: The Queen Sirikit Centre for Breast Cancer
Established by Her Majesty the Queen of Thailand, The Queen Sirikit Centre for Breast Cancer acts as a sanctuary with state-of-the-art services for women battling the hardships of breast cancer. The Centre helps fight breast cancer at every level from early detection to treatment, by raising funds for the expansion of its hospital and research facilities and by providing hospice and extended in-patient care facilities to avoid crowding.
Manila: Philippine Foundation for Breast Care Inc. (aka Kasuso)
As the only breast cancer support group that operates in a public hospital, the Philippine Foundation for Breast Care Inc. has made breast mammography, stereotactic biopsies, education, counseling and surveillance accessible and affordable to thousands of Filipina women.
The Exclusive Pink Lotus at The Peninsula New York
In honor of breast cancer awareness month, the Peninsula New York presents GRIMANESA AMORÓS’ PINK LOTUS. The piece is part of the brand’s global “The Art of Pink” charitable program, which is supported by Peninsula hotels around the world as they partner with artists to help raise both funds and awareness for the fight against breast cancer.