It has been a very good few months for The Ritz Carlton Hotel Company, LLC. It was only a few months ago that the hotel brand was named the top luxury brand for guest satisfaction in the J. D. Power 2015 North America Hotel Guest Satisfaction Index Study (Ritz Carlton currently has the highest ranking achieved to date by any luxury brand). The honors continued with this most recent study of luxury hotel brands being released by Luxury Branding, a very reputable London-based consultancy, which determined that The Ritz Carlton is the world’s most popular luxury hotel brand.
The Ritz-Carlton Hotel Company is an independently operated division of Marriott International in Bethesda, Maryland, and currently employees approximately 35,000 employees. The brand has continued to expand and improve since 1983, and has grown to include 89 hotels worldwide in 29 countries and territories. This brand shows no signs of slowing down, as it continues to further enhance the brand with upcoming openings in Jeddah, Panama and more, as well as the Ritz Carlton Reserve properties that provide the most luxurious travel experiences for their guests and receiving a lot of well-deserved press.
This honor by Luxury Branding is the result of an independent analysis of 2.25 million on-line consumer-generated reviews on TripAdvisor, ranked global luxury hotel brands for both consumer sentiment and consistency across the hotel portfolios. When it was concluded, the numbers are very interesting to review. “We are honored to receive this distinction atop an elite group of companies that focus on customer service excellence” said Herve Humler, President and Chief Operations Officer, The Ritz-Carlton. “We are a customer-centric organization which has been built on the feedback our guests afford us. We appreciate the external recognition of our efforts and the continued support of The Ritz-Carlton from global travelers.”
In the 2015 global ranking, The Ritz-Carlton was ranked as the World’s Most Popular Luxury Hotel Brand and attains this position by a considerable margin, with the numbers showing that it is nearly twice as popular as its nearest rival, Oberoi Hotels & Resorts, with the gap between the two being the second largest among the Top 20. “The pole position for The Ritz-Carlton is testament to a truly remarkable level of consistency and proof positive of a deeply entrenched commitment to delighting guests wherever they operate. In the opinion of the paying guest, The Ritz-Carlton is without doubt the gold standard,” said Piers Schmidt, Founder, Luxury Branding. “This resounding win and by a sizable margin, which is all the more significant because the jewel in Marriott International’s crown is one of the largest luxury operators in this study,” he continued.
To download the study, visit Luxury Branding.
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