Loews has confirmed their commitment to ensure guests feel safe, protected and cared for with “Welcoming You Like Family,” a fresh brand position that defines Loews as more than simply a collection of hotels, but a brand deeply rooted in welcoming and caring for guests like family. With a very manageable number of hotels and resorts in North America (26), each of the properties prides itself on being distinctive and designed to reflect the flavor of its unique location.

“In 2019 we began the process to identify a much-needed opportunity to define a new brand message that captured what makes Loews Hotels different,” said Jonathan Tisch, Chairman & CEO, Loews Hotels & Co. “Welcoming you like family clearly defines the brand and what our hotels do best, which is care for guests just like we care for our own family. While deeply ingrained in our DNA, this message resonates now more than ever through providing guests with confidence and peace of mind when staying with Loews.”

Welcoming You Like Family” captures the powerful feeling of familiarity and comfort, which characterizes the Loews guest experience and is a philosophy that guides service and operations at all their properties. At LuxeGetaways, we often refer to “relaxed luxury” at hotels and resorts around the world, and Loews seems to now be redefining this with their “like family” approach.

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We took special notice of the efforts by the team at Loews Miami Beach Hotel and Loews Atlanta Hotel for the intuitive service that meets the individual needs of all their guests, but with a certain level of informality, just like family. And, for a Loews team member, it means delivering personalized service and being empowered to go above and beyond to ensure each guest leaves feeling part of the Loews family, whether it is their first stay, or their tenth.

“There couldn’t be a better time to stand behind what makes Loews Miami Beach Hotel distinctive in the region, and we understand that currently the future of travel is contingent on how our guests feel and are cared for,” said Mutluhan Kucuk, Managing Director, Loews Miami Beach Hotel. “While important, guest comfort needs to go beyond communicating cleaning protocols and statistics. 

“Our team members within the Loews Atlanta Hotel family are well versed in finding opportunities to connect with and care for guests, even in our currently physically distanced environment. Through ‘Welcoming You Like Family’ we look forward to serving our guests and each other thoughtfully and intuitively, just like family,” said Paul Puzzanghero, Managing Director, Loews Atlanta Hotel.

Loews is further defining its positioning through a revision of messaging across the brand website, digital advertising, within the hotel guest experience and via earned media channels, as well as through a refreshed visual identity. Additionally, “Welcoming You Like Family” will become the name of the new and enhanced protocols and standards. The new positioning is further reflected at each property as part of the “new normal” with thoughtful signage, touchpoints and services that guide guests safely, and comfortably, throughout their stay. For example, in order to support physical distancing without sacrificing human connection at the hotel, Chat Your Service is a hotel-wide texting service that makes it easy for guests to request whatever they might need during their stay. Whether a guest needs a restaurant reservation, the AC turned up, or extra hangers, they can be in touch with a team member immediately via text.

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Five Favorite Loews Properties Welcoming You Like Family


Loews Miami Beach Hotel

A beloved hotel with an enviable oceanfront location is now even better, following a $50 million renovation. Stay at the redesigned Loews Miami Beach Hotel and enjoy all-new experiences throughout your stay. Welcome to a South Beach Icon.


Loews Atlanta Hotel

This iconic Atlanta hotel is situated right in the heart of Midtown, walkable to Piedmont Park, the Beltline, High Museum and more. Their award-winning Exhale Spa is guaranteed to please whether you’re there to indulge or challenge yourself to a total-body sweat session, and Loews guests receive exclusive benefits.


Loews Boston Hotel

Housed in the stately limestone building that was once home to the Boston Police Headquarters, Loews Boston Hotel is a premier choice among hotels near Copley Square, offering an unforgettable blend of historic charm, sophistication and authentic New England hospitality.


Loews Santa Monica Beach Hotel

Where prime Santa Monica location is considered, there’s no place like Loews. This Southern California oasis serves up an intoxicating blend of sun, sand and surf, with all the iconic attractions of the stunning destination just steps from your room.


Loews Ventana Canyon Resort

Relax and recharge at Loews Ventana Canyon Resort, a top choice among Arizona luxury resorts. Whether you explore the best of Tucson or enjoy the stunning Catalina Mountain range, you can consider this to be your personal desert oasis. 


Learn More: loewshotels.com

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