In celebration of The Netherlands’ highly-anticipated tulip season, Pulitzer Amsterdam (a luxury hotel set within 25 interlinked 17th and 18th century canal houses in one of Amsterdam’s chicest neighborhoods) and floral masters, Putnam & Putnam (considered the most buzzed-about florists in New York and count Gwyneth Paltrow, Chrissy Teigen, Jason Wu, and Candice Bergen as fans) will take their Old Dutch Master Paintings design inspiration to the next level and collaborate on a number of intimate gatherings at the hotel, taking place May 3-5, 2019. Beyond these dates, there are more reasons to find your way to Pulitzer Amsterdam this season…
Putnam & Putnam’s founders and flower pundits, Michael and Darroch Putnam, will pay homage to the world-famous tulip season by kicking off their visit to the hotel with a trip to the Dutch countryside to Keukenhof gardens, home to more than seven million flower bulbs. Blossoming with Holland’s quintessentially colorful tulips, Putnam & Putnam will gain inspiration at the tulip fields and delve into Dutch flower culture through immersive conversations with local florists, before creating the ultimate floral installation at Pulitzer Amsterdam with the help of the property’s inner garden of more than 3,000 tulips. Putnam & Putnam will further the collaboration in New York City with a Pulitzer Amsterdam-inspired floral arrangement that will be available for purchase at their Brooklyn studio.
“We can’t wait to get to Amsterdam and excited to be a part of The Netherland’s most-celebrated time of year, tulip season,” said Michael and Darroch Putnam. “We are excited to have partnered with the iconic, Pulitzer Amsterdam, where we will be creating the ultimate Dutch-inspired flower installation for guests and teaching a master class with our “tips and tricks” to creating flower arrangements.”
On May 3, guests and locals will have the opportunity to experience a Putnam & Putnam interactive floral masterclass at Pulitzer Amsterdam. Learning the proper techniques and steps to make spectacular bouquets and editorial flower arrangements, participants will be under the close guidance of Michael and Darroch Putnam, while sipping on Pulitzer’s Bar’s iconic tulip-inspired cocktails. As the masterclass concludes, flower enthusiasts will have the opportunity to purchase Putnam & Putnam’s new book, Flower Color Guide, a resource to help florists and stylists’ experiment with a vast range of floral combinations.
“Like Putnam + Putnam, we at Pulitzer Amsterdam draw inspiration for our quintessential Dutch décor from Old Dutch master paintings,” said Sophie Janssen, Public Relations Manager, Pulitzer Amsterdam. “Knowing this, partnering with Darroch and Michael was by far the easiest decision and felt so natural for the hotel and we look forward to seeing what Putnam + Putnam come up with for their floral installation after experiencing first-hand, Tulip season in Amsterdam.”
Travelers looking for the complete, immersive experience into tulip season can book the “All Tulips Everything” package at Pulitzer Amsterdam, available until May 19, 2019 and includes a four-hour tour of Keukenhof Gardens with a private chauffer. Price starts at 960 euros.
Putnam & Putnam was founded by Michael and Darroch Putnam in 2014. They quickly rose to the top as New York’ City’s top florist for fashion shows, weddings, installations, parties and editorial shoots. Their work has been featured in Vogue, Harper’s Bazaar, and Elle Décor; and they have collaborated with brands such as Bergdorf Goodman, Dior, and Cartier.
Putnam & Putnam floral masterclass at Pulitzer Amsterdam: www.pulitzeramsterdam.com/putnamfloralworkshop