Sponsored Post | It may not seem like it now, but spring is upon us. Soon, as friends and family make arrangements for vacations and post pictures from the usual Caribbean and European destinations, you might be wondering…is there anything different out there?

A mainstay of luxury European travel, Tenerife, located in Spain’s Canary Islands, remains an undiscovered paradise for American travelers, yet that’s simply from lack of name recognition. With a brand new consumer marketing campaign just recently launched at the New York Times Travel Show, what’s known as the “Island of Eternal Spring” won’t remain a hidden gem for long.

Now what makes Tenerife different than the average luxury island destination? Well, for one, the sheer amount of luxury available. The island of Tenerife has a larger selection of 5-star resorts than either Madrid or Barcelona. Fancy succulent seafood and pristine pools? Try the Iberostar Grand Hotel Salome in Playa de Fanabe, a 2015 TripAdvisor Traveler’s Choice Award winner. Want something a little more in touch with nature? How about the Hotel Botanico & Oriental Spa Garden in Puerto de la Cruz, complete with balcony views of Mount Teide and beautiful garden pathways? It also comes complete with a full-fledged spa that runs the gamut from Jacuzzi to aromatherapy room.


Vacationing at any of these resorts, you’ll enjoy the soft, fragrant island breeze from your room, while you decide on which world-famous Michelin-starred restaurant to head to for dinner. For one, there’s M.B., created by Chef Martín Berasategui, known for his creative and modern interpretation of traditional Spanish cuisine, offering dishes like a whitefish ceviche and braised red tuna belly. And then there’s Kabuki, established by Chef Ricardo Sanz, whose renowned fusion of classical Eastern dishes and Western cooking techniques garnered his restaurants the reputation as the finest Asian food in all of Europe, using locally fish for its sushi and sashimi. All of these, of course, can be enjoyed while surrounded by gorgeous ocean vistas and painterly sunsets.

Now that you’ve rested and eaten, you may be looking for something to do. Fortunately, you’ll find that Tenerife is large enough to accommodate an enormous variety of activities, and small enough that you can hike up the snowy peak of Mount Teide (a UNESCO World Heritage site, not to mention the highest point in Spain), return to the water for some scuba diving, and then stargaze into the island’s vast skies all within a single day. Plus, Tenerife is just a jump-skip away from mainland Spain, so if you’re feeling particularly ambitious during your time there, you can get the best of both worlds. Whatever “luxury” means to you, whatever your take on the perfect getaway is, Tenerife has got you covered.